“It’s always been my philosophy that when you’re through changing, you’re through,” said Stewart in announcing the MSLO changes. The long-standing Martha Stewart brand principles, such as Teach, Make, Buy, still will act as a foundation for exciting formats with more integrated digital experiences, Martha Stewart Living Omnimedia asserted. Martha Stewart Living Omnimedia said Martha’s audience continues to grow through new and various channels, including as well as TikTok and Instagram, streaming video and an upcoming podcast series with iHeartRadio. The new Martha Now program will offer access to housewares experiences, shopping and VIP rewards on, which combines content with products created and curated by Stewart. In announcing the moves, the company stated that Martha Stewart is asking her followers to visit and join a new VIP program called, Martha Now.
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